YouTube is testing a new feature that allows users to purchase the products they see in the video directly from the platform. Viewers can find and purchase the products featured in the specific YouTube video. This feature is currently being tested by the video streaming platform for a small number of US users on Android, iOS, and the web. Selected creators participating in this trial can add specific products to the video that can be purchased from the shopping bag icon.
Google-owned companies share details about the new features that are being tested on the Google support page. According to YouTube, this feature will give viewers access to relevant information and purchase options for the products they viewed in the video. The platform states that it works with some of these beta creators.
Viewers can see a list of featured products by clicking on the shopping bag icon that appears in the lower-left corner of some videos. From here, you can explore each product page for more information, related videos, and product purchase options.
YouTube launched Google Shopping ads to users six years ago with the aim of becoming a digital storefront. The ads allowed users to shop directly via video.
In October 2020, Bloomberg reported that YouTube began asking content creators to use YouTube software to tag and track products that appear in videos. According to the report, the data will be linked to Google’s shopping tools and analytics. According to the report. YouTube spokesperson confirmed that the platform was testing features on a limited number of video channels and that the author could control which product was displayed.
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Recent YouTube test runs seem to be an extension of the same idea. YouTube may roll out this feature to more users in the future.