April 1, 2023
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What is OTT? | Top 5 OTT Platform in the world

What is OTT? | Top 5 OTT Platform in the world

After the lockdown, you must have heard that movies are released on OTT platform. Because all theaters are closed due to Covid. Then a question must have come in your mind that what is this OTT? And how will these movies make profit ? Why is it famous now? Lets start

What is OTT?

OTT, are audio and video hosting and streaming services that began as a content hosting platform but soon evolved into the production and distribution of short films, feature films, documentaries, and web series themselves.

These platforms offer a wide range of content and use artificial intelligence to provide users with content that they can view based on their previous views on the platform. Most OTT platforms usually offer some content for free and charge a monthly subscription for premium content that is not usually available elsewhere.

What is OTT Full Form?

The full form of OTT is Over-the-Top.

Why it is called Over-the-Top?

IT is called as Over-the-top because  it provide direct service to its viewers over the internet.

How OTT is Delivered?

The availability of OTT content is one of the many reasons for its popularity. For OTT streaming, customers only need a high-speed internet connection and a connected device that supports the apps or browser.

OTT mobile devices: Smartphones and tablets can download OTT apps for streaming on the go.

Personal Computer: Consumers can access OTT content from a desktop application or a web browser.

Smart TVs: The most common examples are Roku, Apple TV, Firestick, and more. Game consoles like PlayStation also often support OTT apps.

Benefits of OTT Platform?

Control : OTT means control over your content, brand, user experience, audience, monetization, and most of all, your data.

Ad-Free Content: OTT opened the door to ad-free content by including subscription services (SVOD), one-time purchases (TVOD), and other monetization strategies. Even though advertising (AVOD) is your preferred model, OTT provides targeted advertising opportunities and control over your campaigns and resources, including direct sponsorship.

Direct to Consumer: OTT is the ideal platform to directly reach your target audience with your content and deliver premium video that you control. With OTT, providers can get instant feedback from users through direct interaction and interaction. What could be stronger than this?

Consumer Freedom: Consumers are now driving thanks to OTT. More than ever, consumers can find exactly what they want to watch and pay only for the content and services they need. OTT provides the facility to adapt your models to the market for maximum usage.

How do movies make money on OTT?

The math of earning movies on OTT platform is simple. OTT will have to buy the rights of the movies for release or streaming. The producer is paid for the rights. This deal is different for different language versions of the same movie i.e. the rights of each version are different.

At the same time, some films are shot on OTT platforms. That is, the OTT platform deals for a particular film. Like HBO is an OTT platform dedicated to making movies exclusively for its platform. What happens in this deal is that the platform pays the filmmakers a certain amount, and the producers shoot the film for a reduced fee, i.e. the remaining amount is their profit.

Top 5 OTT Platform in the world

1. Netflix:  Netflix was one of the first OTT streaming services. It started out as an online DVD rental store, but has evolved as streaming technology emerged.

Netflix is ​​one of the largest streaming on demand platforms on the Internet today, with over 15,000 titles. Netflix has titles from other production companies, as well as original content only available on its platform.

Netflix downloads entire seasons of TV shows at once, and this is popular with those who like to “roam”.

Netflix offers three different monthly plans that include unlimited streaming without ads. The basic plan costs $ 8.99 per month and includes “good” video quality. Users can upgrade to Enhanced video quality for $ 13.99 per month and Best for $ 17.99 per month.

2. Disney+ : 

Disney+ is an OTT streaming service that provides access to movies and series owned by The Walt Disney Company. These include programs from Disney, Pixar, Marvel, Star, National Geographic and Star Wars.
Disney+ costs $7.99/month or $79.99/year for unlimited streaming, ad-free.

 3. Prime Video: 

Prime Video is Amazon’s OTT streaming service. It provides unlimited access to a library of video content by subscription, and also has additional content available for rent or purchase.

A unique feature of this platform is that users can buy access to films that are still in theaters. Prime Video also has access to live broadcasts such as sports events.

Prime Video is part of Amazon Prime membership.

4. Hulu:

Hulu is another popular OTT streaming service. Hulu differs slightly from Netflix in that new episodes are usually downloaded a day after airing.

Hulu offers four pricing plans, including:

  • Hulu: $5.99/month
  • Hulu (No-Ads): $11.99/month
  • Hulu + Live TV: $64.99/month
  • Hulu (No-Ads) + Live TV: $70.99/month

5. HBO Max

HBO Max is an OTT video streaming service that provides content primarily from WarnerMedia, HBO’s parent company.

One interesting aspect of HBO Max is that it provides access to movies that are still in theaters at no additional cost.

HBO Max is offered in two price tiers. Streaming with ads costs $ 9.99 per month and streaming without ads for $ 14.99 per month.

QnA Times

Q) Is Netflix an OTT?
A) Yes

Q) Is YouTube an OTT platform?
A) No , YouTube is a social video platform

Q) OTT Platform Full Form?
A) OTT Platform full form is Over the Top.

Q) OTT Platform in India?
A) Zee5,  Voot, ALT Balaji, SonyLiv

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