When is the best time to post to Instagram?
Easy Answer: It depends on where your followers are!
We then analyzed 12 million posts on Instagram and found that the best time to post to Instagram was between 9 am and 11 am EST.
However, this may not be the best time to post for your business.
Every Instagram account has its own audience and followers are spread across different cities, countries, and time zones. That’s why it’s important to find the best time to post to Instagram.
Below, we’ll show you how to find the best time to post to Instagram. In addition, it classifies the optimal time for each day of the week.
Best Time to Post on Instagram?
To find the best time to post on Instagram in 2021, we analyzed 12 million global posts on Instagram from accounts with 100 followers to over 1 million followers.
Here are the three best times in the world to post on Instagram by day of the week, expressed in Eastern Standard Time:
Here’s a breakdown of our findings for quick reference:
- Monday: 6am, 10am, and 10pm EST
- Tuesday: 2 am, 4 am, and 9 am EST
- Wednesday: 7 am, 8 am, and 11 pm EST
- Thursday: 9 am, 12 pm, and 7 pm EST
- Friday: 5 am, 1 pm, and 3 pm EST
- Saturday: 11 am, 7 pm, and 8 pm EST
- Sunday: 7 am, 8 am, and 4 pm EST
These are the best times to post on average, but if you want maximum engagement, it’s best to find the best time based on your own audience.
Time punctuality was an important element of Instagram, but even more important with the new Instagram algorithm.
Instagram currently prioritizes “new” content over people’s feeds, so the best way to show content before your followers is to post an app when most of your followers are online. Is to scroll.
By doing this, you can actually hack the algorithm to extend your reach and get more likes and followers!
Other ways to calculate the best time to post to Instagram
1: Find Your Top Time Zones & See When Your Followers Are Online
When it’s the best time to post to Instagram, it’s essential to consider the time zone of your Instagram followers.
The best thing you can do to find the best time to post to Instagram is to use Instagram Insights, Instagram’s native analytics tool, to survey your viewers.
Instagram Insights gives you everything you can ask for. Find out where your followers are, their gender, age, and most importantly when they are most active on Instagram.
Please note that you need to set up an Instagram business profile or an Instagram creator profile to access Insights.
One added benefit of switching to a creator profile is that you also get access to the Instagram Creator Studio dashboard, which is packed with valuable scene insights, including advanced data for when your followers are online.
2: The Instagram Algorithm Factors in Timeliness
As mentioned earlier, Instagram algorithms give more weight to the time something is posted.
Does this mean the time feed is back? Not exactly.
Instagram has modified existing algorithms, among other things, to ensure that very old content doesn’t always clash in people’s feeds. Basically, prioritize new content.
There are many factors that influence Instagram’s algorithms. For example, the amount of post sharing or the time you spend viewing the post.
With recent changes, Instagram has fundamentally changed the importance (or weight) of these factors, and the time people post has a greater impact on what is shown in your feed.
3: Scheduling Your Posts Can Get You More Engagement
I’ve already explained this to some extent. Posting when your viewers are most active on Instagram can increase your engagement with that post. But did you know that Instagram sharing has a spillover effect?
When a post gets a lot of likes, comments, and saves, it can be converted to Instagram, which can make the post higher in the user’s feed and increase its position on Instagram’s Explore page. This can increase your engagement with your posts.
This is a cyclical process. The higher the engagement, the higher the visibility, and the higher the engagement, the higher the visibility. But when you post to Instagram, everything starts.
4: Post More During Off-Work Hours Instead of During the Day
In general, the best times to post on Instagram are lunchtime (11 am-1 pm) and evening (7-9 pm).
Instead of posting while you are at your office, schedule Instagram posts on weekdays so you don’t have to worry about it in your spare time.
5: Save Your Important Posts for Weekdays
The difference is subtle, but the average Instagram post varies from day today.
For example, a B2B company can increase engagement during the week the audience is working, while a blogger can increase engagement on weekends when the audience has time to read posts.