OnePlus co-founder Carl Pei will launch a new London-based consumer technology company, Nothing, on Wednesday, launching its first smartphone earlier this year.
The announcement came shortly after the introduction of $ 7 million in seed funding in December, with the participation of technology leaders and investors such as Tony Fadell, Casey Neistat, Kevin Lin, Steve Hoffman, and Josh Buckley.
Kunal Shah, the founder of CRED, hasn’t invested in “nothing”, although the amount hasn’t been revealed yet.
“It’s been a while since something interesting happened in technology, and it’s time for a new change,” said Baye, CEO, and founder of Nothing.
What is “Nothing”?
“Nothing’s mission is to remove the barriers between people and technology and create a seamless digital future. I think the best technology is beautiful, but it’s natural and easy to use. When it’s advanced enough, it disappears into the background. It should feel like nothing, “he said in a statement.
The company aims to convince people of the positive potential of technology and will set the pace from 2021.
Casey Neistat, an investor in Nothing on YouTuber, said:
A Swedish tech entrepreneur co-founded OnePlus in 2013 at the age of 24.
Almost seven years later, Pay made the “difficult decision” to leave the company in October 2020.
Shah has invested in multiple sectors throughout his career, and that investment lies in his personal capacity. He founded CRED, a member-only credit card, and billing management platform, in 2018.
“Shah is one of the smartest people I know. I am proud and happy to welcome him as a friend, advisor, and now an investor,” said Bai.