Micromax, which was once the best smartphone brand in India is back.
- Micromax is returning to India’s smartphone market soon.
- It will launch a new sub-brand called ‘In’ in India.
- The first phone under this sub-brand might be called In 1a.
Capitalizing on the anti-China sentiment that erupted after border tensions and the vision of Prime Minister Narendra Modi’s Atmanilbar Bharat, Micromax launched a new sub-brand called “In”. This is similar to the Indian acronym. As part of the recovery, Micromax plans to invest 50 billion rupees to build new products “from scratch” for Indians. Details for this brand new are not available, but Micromax has arrived at Geekbench.
Micromax 1a expected specification and price:
Micromax In 1a could be the first smartphone under the new In brand, as mentioned. The Geekbench listing shows a MediaTek Helio P35 processor and 4GB of RAM. I’m not sure if it’s the standard version or the low-end Android Go version, but it will run Android 10 software. Other details like Micromax In 1a camera specifications, display size, storage, etc. are unknown at this time.
Previous reports indicated that Micromax’s future smartphones would be priced under Rs 10,000. This means you might be considering a Micromax budget (or entry-level) smartphone. Prices are in line with Micromax’s previous smartphone portfolio, which once pushed the brand to the top of the Indian smartphone market.
“I am delighted to be able to return to the Indian market with the sub-brand ‘in’,” said Rahul Sharma, co-founder of Micromax, of the launch. “When you have the word India or” in, “it gives you a sense of responsibility. Everything, the pride it gives is the pride it gives.Our effort is to bring India back to the world smartphone map using “in” mobile.
Sharm El Sheikh has also released a video in a very patriotic atmosphere announcing the resurgence of the Micromax brand in the Indian smartphone market. It will become evident over time whether the upcoming Micromax will be a hit and bring the Chinese brands out of the park.