No matter how long you’ve been on the platform, chances are you’ve heard someone talk about the Instagram algorithm. Whether they praise it for helping it go viral, blaming it for their lack of commitment, or just wondering how it works, it’s something that many people discuss when making an Instagram marketing strategy.
The Instagram algorithm can help you improve your engagement in your posts, increase your reach and even gain more Instagram followers. But in truth, there are many marketers, companies and Instagram users who do not know or understand how the algorithm works. Today we need to spend time talking about the algorithm of all things so you know what it does and why. This will not only help you design your Instagram marketing strategy, but you can also impress your friends with your newfound knowledge.
Before discussion of Instagram Algorithm first we need to know the what is what is Instagram and what was the main reason to launch the Instagram? If you get the answer of this question then you can crack the most of the Instagram Algorithm.
So then we first discuss the What is Instagram and why it launch?
What is Instagram?
Instagram is a free, online photo sharing application and social networking platform acquired by Facebook in 2012.
Instagram allows users to edit and upload photos and short videos via the mobile app. Users can add captions to each of their posts and use hashtags and location-based geotags to index those posts and make them searchable by other users in the app. Every post a user makes is visible on their followers’ Instagram feeds and can also be seen by the public when tagged with a hashtag or geotag. Users also have the option to make their profile private so that only their followers can see their posts.
Like other social networking platforms, Instagram users can like, comment on and bookmark other people’s posts, as well as send private messages to their friends via the Instagram Direct feature. Photos can be shared with a single click to one or more social media – including Twitter, Facebook and Tumblr.
Instagram Algorithm in 2022
If you’ve spent some time researching Instagram strategy, you’ve probably read something about the ever-changing “Instagram algorithm”.
However, there are several algorithms running throughout the app – each of them geared towards delivering content that it believes will be of great interest to users.
With that in mind, once you understand how the algorithm actually works, you can tailor your content strategy to work side-by-side.
This is How the Instagram algorithm works for feed posts (including videos) in 2022
There are four major factors that influence the Instagram algorithm for feed posts – as confirmed by Instagram itself:
- Info about the post: Is this a photo or a video? When was this posted? How many likes does it have?
2. Poster Info: How interesting are they to you? are they your friends? How often do people engage with your content?
3. Your Activity: Do you watch a lot of videos? What type of material do you usually deal with?
4. The story of your conversation: Do you generally like or comment on the poster’s posting?
Based on this information, Instagram’s algorithm calculates how likely it is that someone will interact with a post, known as an interest score, which ultimately determines the order in which posts appear in their feed. appear to.
Basically this all is related to the AI (Artificial intelligence) and Machine Learning. I will explain how this work. Machine learning word itself told you machine which learn.
Lets take a example for better understanding. Suppose you are one year old at that time your parent teach you how to read? They teach you this is A B C… then you memories that thing. In the same way we give some data to machine to learn. Suppose we give the data to Instagram algorithm and said to algorithm that if any of your post get 100 comment and 100 likes then boost that post.
Now you can relate the Instagram algorithm with your childhood life.
but that’s not all. They also take into account the possibility of five important interactions. These key interactions help algorithms determine feed rankings:
Time spent: Are you going to spend time on the post?
Likes: How likely are you to like the post?
Comments: How likely are you to comment on the post?
Saves: How likely are you to save the post?
Taps on Profile: How likely are you to tap on the profile after seeing the post?
“The more likely you are to take an action, and the more we value that action, the higher you’ll see the post,” said Adam Mosseri, head of Instagram.
How the Instagram Algorithm Works for Instagram Stories in 2022
The Instagram algorithm for Instagram stories works pretty much the same way it does for Feed.
Typically, Instagram stories that appear at the beginning of your feed are the accounts you interact with the most.
Stories, however, are designed to be binge-viewed, so even if you are not right at the beginning of a person’s story feed, there is a chance that they will swipe up on your content.
With that in mind, it’s a good idea to post consistently on Instagram Stories.
By posting more often on Instagram Stories, you have a better chance of reaching an audience when they review your stories daily – and the more views you get, the better your ranking will be.
How the Instagram Algorithm Works for Instagram Reels in 2022
Knowing how to hack the Instagram reel algorithm can be a huge advantage for anyone who wants to grow on Instagram.
According to Instagram, brands and creators should create reels that are entertaining, inspiring or experimental and use creative tools such as text, camera effects or filters.
You should also avoid posting Instagram scrolls that are too blurry in low resolution or have been reused as seen from other apps.
These types of wheels will be removed from priority – meaning they will be less likely to show up on the Explore page and Instagram Wheels tab.
By following these tips, you have a better chance of hacking the Instagram algorithm and reaching out to a new audience.
For an added boost, we recommend that you share your Instagram scrolls in your main feed, use hashtags to increase visibility, and include captions to make your content more accessible.
This are the following factor on which your Reels get more view
- How much time user spent on your video.
- How mush likes and comment on video.
- From which region user watch your video.
- What is your quality of your video. Quality means video quality it must be high resolution.