Google is known for slowly increasing its advertising dose on some of the more popular (we don’t say it’s unfair) services and apps. It turns out that Google is now experimenting with showing ads in the world’s most popular browser, Google Chrome.

Techdows first discovered that Google is testing ads serving on Chrome’s new tab page. The feature is currently being tested in the latest version of Google Chrome Canary on Windows. For those who don’t know, Chrome Canary is a beta design designed for developers.

In particular, this feature is not enabled by default and must be activated manually. Once this feature is activated, the hub will be displayed below the shortcuts on the new tab page. As XDA points out, this new “hub” will not only display shopping ads but also recipes based on the individual’s browsing activity.

Shopping ads will also be excluded based on the user’s browsing activity on Google services.

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This does not mean that the ads will reach Google soon. As mentioned above, Google Chrome Canary is an experimental design that Google uses to test new features that may or may not achieve the stable architecture intended for end consumers.

But now that we’ve seen Google play around with ads, you better not be surprised when Google is actually using the blank panel on the new tab page to make a few bucks.

At the moment, Google Chrome does not display any direct ads and offers a very clean user experience, which is one of the reasons it is the most popular browser in the world at the moment. According to Statcounter, Google Chrome captured 67% of the worldwide market share in September 2020. It’s not hard to understand why Google is serving ads in Chrome, is it?