The Department of Electronics and Information Technology (MeitY) and Google have announced a new startup growth and development program, AppScale Academy. The goal of the program is to train start-up and mid-term startups across India to build applications for a global audience. Google and MeitY are implementing a selection process in which 100 startups are trained through a customized curriculum that includes virtual instructor-led webinars, self-learning materials, and mentoring sessions with local and global industry professionals. This program lasts six months.
The new AppScale Academy covers best practices in app quality, global reach, user acquisition and commercialization, app design, Google Play policy, and security, among others. Any Indian startup that wants to accelerate business growth can apply. The application is now open and the application deadline is December 15th. The final list of 100 startups will be announced in January 2022.
The AppScale Academy program includes additional benefits such as personal mentoring, access to Google’s own pace learning programs, MeitY introductory courses, and invitational seminars and events. The program also provides market consulting and application quality assessments. Certain startups also receive 1: 1 mentoring from Google and industry experts, Google product credits, Android hardware, and a potential opportunity to appear on Google Play. Through this link, all startups, both gamers and others, can apply. Startups can operate in any business model – free, paid, transactional and more. Google points out that this program is only open to Indian application developers and applicants must be at least 18 years old.
These startups require a core team committed to a six-month training, coaching and mentoring program. The trainings will be led by mentors such as Alok Kejriwal, CEO and co-founder of Games2Win, founder and CEO of Ku Apramaya Radhakrishna, vice president and development director of Meesho Megha Agarwal.